Beverages Become Increasingly Important Parts Of...

Beverages Become Increasingly Important Parts of Restaurant Revenue The simple days of restaurants offering their customers four or five soda choices, coffee, tea and milk are fading fast. Customers want more exotic, personalized and upscale beverages and not just for alcoholic drinks. Restaurants are offering custom-made fountain sodas, signature restaurant beverages, specialty iced and hot teas and even on-premises roasted and ground coffees. You can increase profits dramatically and attract greater numbers of millennials and baby boomers by offering special beverages for your customers. Baby boomers were the first generation to embrace specialty coffees, and the trend gave rise to coffee shops, baristas and chains like Starbucks. In the United States, teas have finally begun to gain popularity among typical restaurant patrons, which reinforces tea being the world s most popular beverage choice. Specialty Teas Imagine going to a restaurant for the meal of your dreams. The food is superb, and the service is impeccable. You dine by candlelight on a fine linen tablecloth with every luxurious amenity imaginable. At dessert time, the server wheels out a cart of decadent pastries. You order dessert and tea, but your server brings a common brand of teabag that you get at the corner diner. You can t help but be disappointed, and the perfect meal is ruined. This scenario is not that uncommon in the real-world restaurant business. Restaurants are upgrading their foods, wineShow MoreRelatedStrategic Initiative Paper Fin/3701726 Words   |  7 PagesStrategic Initiative Paper FIN/370 Abstract McDonald’s has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald’s must continue to adapt to change. 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