E-business Essay Example | Topics and Well Written Essays - 4000 words

E-business - Essay Example In order to cater to a wide variety of audience and considering the hectic life schedules of the target customer, the firm has introduced an online store named ‘scoop shops’. Access to the web page would help a customer to find the product as well as the different product specifications including nutritional requirements. The web page also has a store locator that helps customers to locate a particular store. In addition, the web page also has a section that is devoted to generating feedback from the customers. This helps in gathering a large database of customers as well as analysing the demands of the customers. It also helps in garnering knowledge about any gap in the product or service offering. However, the organization’s website does not have a section that can help customers place orders directly over the internet. This limits the scope of the website as customers can only view product information. The web page, however, has a section that links it to socia l networking sites like Facebook and Twitter. This has enabled it to get access to millions of internet users in a highly cost effective manner (Singh, Becker & Wiliams, 2009, p.134). The website of Ben and Jerry unlike its competitor Baskin and Robbins do not have a section that segments customers based on their needs. ... Moreover, the web page is designed in a manner so that it attracts and suits the needs of the US based consumers. This is detrimental to the company’s strategy of international business expansion. Consumers may often get confused as they would not find any section dedicated to their personal needs. The web page also does not provide information regarding the detailed pricing of the products of the store. Hence, online consumers would find it difficult to compare the food items of the firm. It is also important to note that pricing constitutes one of the most important factors that influences the decision making process of the consumer. Hence, non availability of pricing data emerges as one of the key constraints of the web page. In order to address these constraints, the firm must undertake a radical change of the layout of its website. The opening page emerges as a highly attractive one but should also contain more specific information regarding the product line of the organi zation. It should also contain a section that would effectively try to segment the customers based on the product requirements. This would enable easy navigation for the customers who can easily find the product of their choice. This would reduce the confusion among the customers and would also serve to segment the customers on the basis of their needs and wants. The organization should also make efforts to provide more details of the product offering which would compulsorily include pricing details of the products. This would tend to offer a more informative outlook to the customers. The section of customer feedback must also be modified to an extent that on one hand it tries to analyse the demands of the customers and on the other hand, it tries to portray any gaps in the product

Analysis of a Leader Research Paper Example | Topics and Well Written Essays - 1250 words

Analysis of a Leader - Research Paper Example Tutor Signature: Date: Introduction The following article includes the analysis of a well known business leader Bill Gates who is the Chairman, cofounder and chief software architect of Microsoft, which is among the most successful software company around the globe. The analysis starts with a brief about leader, leadership and the leadership theory which Bill Gates followed in his life. The discussion would include skills, traits, behavior, influence process and relevant aspect of the situation which made Bill Gates successful enough to be famous. The strength and weaknesses of Bill Gates are part of the analysis to give a clear insight of ups and downs in his career. Issues of ethical leadership have also been discussed. Leader and Leadership Leader may be defined as a person followed by others. He/ she are the one to lead thus motivating others to follow, while leadership is the process of influencing others to accomplish organizational goals. Hence, a leader is someone in the posi tion of leadership who motivates and inspires a team towards achievement of common goal. Analysis of the reasons why the leader was famous William Henry Gates III which is also commonly known to be as Bill Gates is an American entrepreneur and philanthropist born on October 28, 1955, in Seattle Washington. Bill started showing interest in programming at an early age while studying in Lakeside school. This is where Bill gates met Paul Allen who is the co founder of Microsoft. They together through technological innovation, aggressive competitive tactics and keen business strategy build â€Å"Microsoft†, world’s largest software company. Gates because of his interest in programming didn’t plan to study further and dropped out of Harvard to start a company. Bill Gate’s career story shows influence from various leadership theories namely task oriented leadership, autocratic style, laissez faire leadership etc (Bill Gates biography, 2012). Traits Since childho od Bill was intelligent, ambitious and competitive. He believes if you know how to apply your intelligence then you can achieve anything and everything. He was passionate about software, coding and technology. This passion made him the richest man in the world. Bill Gates was a risk bearer who dropped out of Harvard in order to allocate his full energy and time to Microsoft, a company he started with his school friend Paul Allen. He believes in continuous learning which makes him a great leader (Lesinski, 2008). Skills Bill Gates quotes his success to hard work. Since the beginning of his life he is a hard worker dedicating the entire night working on computer in his college days and then sleeping only for 6 hours when he started Microsoft. The entrepreneurship in Gates has kept him focused towards his goal. He knows managing his work well and is a creative person. He was always confident of hid dream of becoming successful. With focus on goals Bill Gates efficiently managed all are as of the company. Because of great convincing skills he has made lot of successful deals in his career, IBM one of them though (Strother, 2007). Behavior Bill Gates is a determined person. Whenever he starts something new he would continue doing that project and won’t start another unless done with the first one. Gates never stopped trying when he was in process of making new software’s. He’s full of courage and never hesitates in taking risk. Once when he was about to lose lot of profit from